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COMPANY
WORKBENCH
YEAR
2023 - ONGOING
SCOPE OF WORK
Figma Plugin
UX/UI
Web app
stack
industry
Design Automation
Web Development Tools
From Design to Deployment: Workbench is Changing the Web Development Game
From Design to Deployment: Workbench is Changing the Web Development Game
Workbench is an innovative platform focused on design automation and web development, helping companies and designers quickly and efficiently convert designs into functional websites. Since 2023, our small but impactful team has been making a big difference in the Web Development Tools market by empowering design and development teams to streamline their workflows and reduce delivery times.
Our solution enables brands to enhance their digital presence, integrating a seamless and personalized experience into every project.
Workbench is an innovative platform focused on design automation and web development, helping companies and designers quickly and efficiently convert designs into functional websites. Since 2023, our small but impactful team has been making a big difference in the Web Development Tools market by empowering design and development teams to streamline their workflows and reduce delivery times.
Our solution enables brands to enhance their digital presence, integrating a seamless and personalized experience into every project.
The Challenge
While Workbench has streamlined the process of turning designs into live websites, designers and developers still face critical challenges when publishing a site:
While Workbench has streamlined the process of turning designs into live websites, designers and developers still face critical challenges when publishing a site:
❌
Visual Inconsistency
❌ Visual Inconsistency
Maintaining visual consistency between the Figma design and the final website is challenging. Small adjustments can get lost in translation, resulting in a live experience that doesn’t fully reflect the original design vision.
❌
Lack of Immediate Feedback
Maintaining visual consistency between the Figma design and the final website is challenging. Small adjustments can get lost in translation, resulting in a live experience that doesn’t fully reflect the original design vision.
❌
Fragmented Tool Experience
With multiple platforms and plugins in use, workflows can become fragmented, forcing designers and developers to switch between tools, which impacts productivity and project cohesion.
❌
Demand for Marketing Optimization Resources
With increasing demand for responsive and SEO-friendly sites, designers and developers need tools that simplify the creation of sites that not only adapt to different devices but also adhere to digital marketing best practices.
Maintaining visual consistency between the Figma design and the final website is challenging. Small adjustments can get lost in translation, resulting in a live experience that doesn’t fully reflect the original design vision.
❌ Visual Inconsistency
Maintaining visual consistency between the Figma design and the final website is challenging. Small adjustments can get lost in translation, resulting in a live experience that doesn’t fully reflect the original design vision.
❌ Visual Inconsistency
Maintaining visual consistency between the Figma design and the final website is challenging. Small adjustments can get lost in translation, resulting in a live experience that doesn’t fully reflect the original design vision.
❌ Visual Inconsistency
my solution
The Workbench plugin was crafted to address these challenges head-on, empowering designers and developers with a seamless and efficient website-building experience. Here's how it solves each critical issue:
✅ Consistent Visual Translation
✅ Consistent Visual Translation
With Workbench, your Figma designs are translated into live websites with pixel-perfect precision. The plugin eliminates discrepancies between the design and the final product, ensuring the vision you create in Figma is exactly what your users experience online.
✅ Real-Time Feedback
Maintaining visual consistency between the Figma design and the final website is challenging. Small adjustments can get lost in translation, resulting in a live experience that doesn’t fully reflect the original design vision.
✅ Unified Workflow Experience
Say goodbye to switching between countless tools and plugins. Workbench integrates directly with Figma, streamlining the entire design-to-website process into a single, cohesive workflow, boosting productivity and reducing friction.
✅ Built-In Marketing Optimization
Workbench ensures your websites are responsive, SEO-friendly, and built with marketing best practices in mind. Designers can now create high-performing websites that not only look stunning but also adhere to industry standards, driving visibility and user engagement.
✅ Real-Time Feedback
Maintaining visual consistency between the Figma design and the final website is challenging. Small adjustments can get lost in translation, resulting in a live experience that doesn’t fully reflect the original design vision.
✅ Unified Workflow Experience
Say goodbye to switching between countless tools and plugins. Workbench integrates directly with Figma, streamlining the entire design-to-website process into a single, cohesive workflow, boosting productivity and reducing friction.
✅ Built-In Marketing Optimization
Workbench ensures your websites are responsive, SEO-friendly, and built with marketing best practices in mind. Designers can now create high-performing websites that not only look stunning but also adhere to industry standards, driving visibility and user engagement.
WELL ORGANIZED FIGMA FILE
Design & Developer efficiency
My goal was to create a design library that Workbench engineers could easily use and modify, enabling them to achieve the Figma design look faster and more efficiently.
This step was crucial in making sure the app's development was streamlined and could evolve quickly while maintaining design integrity.
PERFORMANCE OPTIMIZATION
The new website was not only visually aligned with their updated brand but also highly optimized for performance, ensuring a smooth experience for users on all devices.
We designed the site with speed and efficiency in mind, achieving a
93 score on Google Lighthouse.
Great UX Documentation
The Key to Success: Effective
Documentation in a Multicultural Team
This was a crucial step to ensure success and broad understanding across the team, especially in a multicultural environment with collaboration between Brazilians and Japanese members.
One of the key aspects was creating clear documentation to align everyone effectively.
Showcasing Workbench
Walking throug real-world examples
I created a video to demonstrate the effectiveness of Workbench, showcasing how it simplifies the process of converting designs into functional websites.
The video highlights the plugin's seamless integration with Figma, emphasizing its ability to handle complex design structures while maintaining accuracy and speed.
By walking through real-world examples, I aimed to clearly illustrate how Workbench empowers designers and developers to collaborate more efficiently, saving time and reducing friction in the workflow.
This visual approach not only showcases the tool’s capabilities but also helps build trust and understanding among potential users.
The DESIGN SYSTEM DOCUMENTATION
Components clean-up
Components clean-up
Our goal was to create a design library that Workbench software engineers could easily use and modify, enabling them to achieve the Figma design look faster and more efficiently.
This step was crucial in making sure the app's development was streamlined and could evolve quickly while maintaining design integrity.
Our goal was to create a design library that Workbench software engineers could easily use and modify, enabling them to achieve the Figma design look faster and more efficiently.
This step was crucial in making sure the app's development was streamlined and could evolve quickly while maintaining design integrity.
Our goal was to create a design library that Workbench software engineers could easily use and modify, enabling them to achieve the Figma design look faster and more efficiently.
This step was crucial in making sure the app's development was streamlined and could evolve quickly while maintaining design integrity.
PERFORMANCE OPTIMIZATION
The new website was not only visually aligned with their updated brand but also highly optimized for performance, ensuring a smooth experience for users on all devices.
We designed the site with speed and efficiency in mind, achieving a
93 score on Google Lighthouse.
BRAND ASSETS
Branding improvements and
website redesign v 1.0
The first major task was redesigning the homepage.
Over the course of 6 months, we created two two versions of the homepage , each carefully tailored to meet different user engagement goals at the time Both versions integrated Rive animations to deliver the dynamic, interactive experience Workbench needed to wow their audience.
WELL ORGANIZED FIGMA FILE
Design & Developer efficiency
My goal was to create a design library that Workbench engineers could easily use and modify, enabling them to achieve the Figma design look faster and more efficiently.
This step was crucial in making sure the app's development was streamlined and could evolve quickly while maintaining design integrity.
Great UX Documentation
The Key to Success: Effective Documentation in a Multicultural Team
This was a crucial step to ensure success and broad understanding across the team, especially in a multicultural environment with collaboration between Brazilians and Japanese members. One of the key aspects was creating clear documentation to align everyone effectively.
This was a crucial step to ensure success and broad understanding across the team, especially in a multicultural environment with collaboration between Brazilians and Japanese members.
One of the key aspects was creating clear documentation to align everyone effectively.
Showcasing Workbench
Walking throug real-world examples
I created a video to demonstrate the effectiveness of Workbench, showcasing how it simplifies the process of converting designs into functional websites.
The video highlights the plugin's seamless integration with Figma, emphasizing its ability to handle complex design structures while maintaining accuracy and speed.
By walking through real-world examples, I aimed to clearly illustrate how Workbench empowers designers and developers to collaborate more efficiently, saving time and reducing friction in the workflow.
This visual approach not only showcases the tool’s capabilities but also helps build trust and understanding among potential users.
Workbench says about it
Workbench
Bruno versatility and expertise are unmatched.
His ability to bridge design and development with a seamless tool has streamlined our processes and saved countless hours.
It's rare to find such a blend of creativity and technical expertise
BRAND ASSETS
Branding improvements and website redesign v 1.0
The first major task was redesigning the homepage. Over the course of 6 months, we created two two versions of the homepage , each carefully tailored to meet different user engagement goals at the time Both versions integrated Rive animations to deliver the dynamic, interactive experience Workbench needed to wow their audience.
Workbench says about it
Workbench
"Bruno versatility and expertise are unmatched".
His ability to bridge design and development with a seamless tool has streamlined our processes and saved countless hours.
It's rare to find such a blend of creativity and technical expertise
Yoyo | Engineering Manager at Workbench
YOUR SEARCH FOR A
DESIGN PARTNER ENDS HERE.
Opte por alguém com experiência comprovada e habilidades de liderança, capaz de impulsionar resultados e agregar valor ao seu time
Procurando resolver problemas de design no seu produto? Como Head of Design,
eu transformo desafios em soluções estratégicas e duradouras.
Minha abordagem é direta: Garantindo uma dedicação total e personalizada que eleva
a qualidade dos seus produtos.
Enquanto freelancers e estúdios sobrecarregados lutam para equilibrar múltiplos clientes, eu lidero uma equipe ágil e focada em entregar soluções de design que não apenas resolvem problemas, mas impulsionam o sucesso da sua empresa.
Comigo, o design deixa de ser um obstáculo e se torna um diferencial competitivo.
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design leader?
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design leader?
call duration
20-30 minutes
Topic
UX Leader
price
free
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